Kabra Clothing

Branding | illustration | Creative direction

Launched in January 2013, Kabra is a San Jose streetwear brand that is influenced from Xicano, graffiti, tattoo, punk, hip-hop, and skate culture.

Kabra began as my own personal project before evolving into a small brand. I’m currently transitioning the brand into an illustrator pen name featuring occasional shirt drops and booth appearances.


David Madrigal Portfolio 2019_Page_05.jpg
David Madrigal Portfolio 2019_Page_06.jpg
David Madrigal Portfolio 2019_Page_07.jpg

As the brand was getting recognized throughout the Bay Area, I created a small guide as the brand expanded.

David Madrigal Portfolio 2019_Page_08.jpg

David Madrigal Portfolio 2019_Page_09.jpg

Something about creating by hand is so beautiful before jumping on the computer I love to sketch. This helps me flush out ideas and execute a lot faster. Since starting the brand sketching/note taking is a tool I use on a daily basis.

David Madrigal Portfolio 2019_Page_10.jpg
David Madrigal Portfolio 2019_Page_11.jpg

Some of my favorite designs throughout the years (2013-2017) | Baby face me when I first launched the brand in 2013 I was about 19 years old here.

Web Design

This section is a work in progress.

Mobile - Home Wireframe.jpg

Older explorations

Before creating the guide I played a lot with imagery/textures and color. Eventually some executions stayed with the brand like the usage of red and lifestyle images that fit the brand. Here are some of favorites.

Promotional Poster (2015)


Promotional Poster (2013)


Kabra Banner 3.jpg